Β2B COLLABORATIONS
Spa Marketing Policy

POP-UP SPA

The Concept of Pop-Up Spas

Pop-up spas are a revolutionary new concept that brings spa to the heart of an event by identifying the value of beauty with art, fun and well-being. Each pop-up spa carries the character of surprise or even challenge in the form of an unexpected spa event, in order to trigger the interest and demand for spa treatments.

Following Valmont’s beloved principle, also known as the Magician of Time, “When art meets beauty”, new pop-up spa can emerge anywhere in a hotel lobby, in idyllic places that are usually not combined with the spa experience.

Press trip

The company contributes to the promotion of a spa and its hotel to the Greek public by organizing trips with Beauty Editors, Life style influencers, with the aim of developing a spa destination image, through a spa brand with international reputation and high standards.  It promotes a holistic luxury experience by combining tourism, gastronomy and spa treatments in one single destination.

Such trips have been organized with great success abroad in Verbier Switzerland, by the Valmont brand, in Lyon France with the Cinq Mondes brand, as well as on Hydra island in Greece at the Residency Valmont.

Spa offers

Stimulating in-house guest spa demand is essential in order to increase spa occupancy and revenue, through bookings and sale of products. This goal is realized with various tools such as discount offers, spa tours, pool tours, happy hour, spa nights, spa cocktails…  and any action that brings the spa team into direct contact with the tenants.

The company applies the policy of offers and promotional actions under the Management Assistance contract.